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This page was updated on:
March 13, 2011
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'Satya' - Kumar Govind's next
Yeah…
It's the age of publicity. A good product with bad publicity
could turn vulnerable. At the same time, sheer hype without
any substance too has
no commercial significance. Ironically, many filmmakers think
being in limelight or hitting the headlines every second day
is secret behind the blockbusters! And they are ready to go
to any extent to be there! Groundwork, subject matter, casting,
presentation and execution take backseat with such people.
However, there are exceptions… For them, the primary focus
is their film… After all it's their baby! Then comes publicity.
Actor, producer, Kumar Govind is one such person who is foraying
into direction with his latest production - Satya.
'Shh…' is a film that haunts many even today is Kumar Govind's
debut film as a hero and as a producer. His subsequent production
Anuraga Sangama proved him as a producer who is concerned
about quality filmmaking. Now he has ventured into direction
in a subtle way and is moving briskly in locations outside
Karnataka. Beaches of Mumbai, sand dunes of Rajastan, snow
covered Himalayas… etc are captured in its splendid beauty
by this debutant director. Since he himself is a producer,
director and the lead actor, there is no hurdle for him and
Kumar Govind is trying to explore the best possible ways.
He is not an anti-publicity person however. "I'm not comfortable
to trumpet about my project much before I complete something
to talk about" says this sensible producer-director. Except
editor Suresh Urs, entire cast and crew is new to film world.
This film is about the search for love! Curious to know more?
Stay tuned!
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