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This page was updated on:
March 13, 2011
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![Chaya Singh and Sunil in Sakha Sakhi](/news/images/sakha_sakhi_main.jpg)
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No news but still in news!
No
news is no good news here. It's after all, the glamour world!
Everyone wants to be in limelight here. Most producers aggressively
promote their films to reach the maximum. And of course, it's
vital for their success in today's
scenario. They are finding different means to publicize their
product and always want to be in news. N.M. Suresh who witnessed
a tremendous success for his debut production Excuse Me acknowledges
that the publicity tactics he used is the key for that success.
Ashwini Ramprasad is another exemplary producer who created
never seen before kind of hype in Kannada for his debut production
Jogi. And the result is a known factor! Nagathihalli took
a different gimmick to attract audience for his directorial
production Amruthadhare. And as a rule of thumb, publicity
is the fundamental step to succeed apart from having a quality
product. But in the same film industry, there are producers
who are least bothered about their productions! Or its better
this way - they are avoiding media!
Known producers are making films without letting anyone know
about its whereabouts! Sakha Sakhi - a remake of Tiruda Tirudi,
Ravichandran's Hatavadi and Puneeth's yet to be named new
film are a few such examples. Dayal's directorial Sakha Sakhi
has almost completed but producer Rokline Venkatesh is least
bothered about its publicity or media coverage! Ravichandran's
new film Hatavadi has already started without any news. Radhika
is the heroine of the film produced by Sandesh Nagaraj. Apart
from this bare minimum information, people hardly know more
about this project! Rockline's another film which is not yet
titled has finished a few song sequences recently. Puneeth
plays the lead in this remake of Okkudu. According to reliable
sources, Anu Mehta who played the lead role in Telugu film
'Arya' is the counterpart for Puneeth. Songs for this film
are shot in Italy recently. Though the producers are not willing
to disclose about these ventures, they are in news because
of the star cast. Are they scared to face the media? Or wanting
to surprise everyone! Time will decide.
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