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This page was updated on:
March 13, 2011
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New trend of 'item numbers'
There
was time when 'serious' filmgoers feel abashed to talk about
Anuradha, Disco Shanthi or Silk Smitha; forget them watching
the 'sexy' cabarets. But there used to be a separate 'class'
of audience reserved for it! Off late, these dancers lost
their charm as the heroines themselves started exposing skins
to 'thrill' the audience! That became history soon when Bollywood
started the new trend of 'item numbers' with starry-eyed,
glamour-hungry girls with 'minimum' cloths stepping for the
'jhatka' songs. Soon this sophisticated term 'item number'
became the norm in all language films including Kannada! As
per a research, almost 22,000 Indian girls between the age
of 15 and 22 are zealously trying to become an item girl on
big screen without language barriers! So the producers started
importing these 'spicy' chicks based on their pocket size!
If you see Sushmita Sen, Isha Koppikar, Kashimira Shah, Malaika
Arora, Sameera Reddy, Yana Guptha in Bollywood, Junior Silk
Smita, Abhinayashree (daughter of Anuradha), Mumtaz, Suja,
Shwetha Menon, Daisy,
Anthara Biswas etc attacked the South. Though it is difficult
to count the total number of item bombs migrated to Kannada
movies, keeping this craze in mind, most film directors and
producers are trying to include at least one and sometimes
two item songs in their movies. In last one month, two new
girls have entered Kannada filmdom. Suja who is appearing
in Yashwanth hails from Tamil Nadu while Daisy stepping for
Encounter Dayanayak is from Mumbai. Daisy apparently is an
assistant to Ganesh Achar who is choreographing for Dayanayak.
Antara Biswas is the other girl who appeared in the first
item number of Dayanayak. The way it's director D. Babu says,
"These were called as cabarets in the past. Its 'item dance'
now"! Naturally, new songs are being written and dances are
composed in 'item-friendly' manner to cater to this fad.
Some of these girls have learnt dance just by watching others
doing it! Needless to say, like the songs, which needn't have
a sense of melody, item dances too have no formal steps! All
they need is the willingness to 'expose' their skins. As a
matter of fact, Suja dancing for Yashwanth has studies till
10th standard and Daisy till 12th! Daisy says, she wants to
continue her career as an actress. But once branded for 'item
numbers', its very difficult to come out of the whirlpool
in any language. 'Kallaas' girl Isha Koppikar really struggled
hard to get rid of the brand. Daisy must be aware of this
fact if she is serious about what she says.
Kannada
showbiz industry that was attracting heroines and technicians
from the neighboring states so far has now become a target
market for these 'item' bombs. Hence, you often listen to
Hindi, Tamil and Telugu conversation to an extent of getting
confused whether you are in a Kannada film set or other languages'!
All filmmakers in their heart know that a film won't work
purely on glamour but believe that they are creating a 'salable'
film by introducing item numbers. One can only hope that this
craze is a come and go phase like the double meaning dialogs.
Until then, item girls will stay and item dances will play!
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