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This page was updated on:
March 13, 2011
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D.V. Sudhindra - a remarkable PRO
In today's competitive age, publicity is the key for everyone's
success and survival - be it a manufacturing unit or a media
house. Film industry is no exception in this regard. Today,
none of the channels from newspapers to Internet are ignored.
They realize that out of sight is out of mind. But was it
the same  30
years back? Was our film industry giving adequate importance
to media and publicity? There are only a few people to through
light on this who has seen the Kannada film industry closely.
D.V. Sudhidra, renowned as 'Suddigala Indra' who is associated
with Kannada Film industry as PRO from past 26 years is one
such esteemed personality. The founder of 'Raghavendra Chitravani'
has worked for more than 750 films as PRO shared his experience
and thoughts as PRO in an extended conversation with viggy.com
recently.
D.V. Sudhindra had the hobby of watching and writing film
reviews much before starting his career as PRO. During early
seventies a few hobbyists of similar taste together formed
a forum by name 'Lavanya Writers Forum'. In 1976, all the
members of this forum decided to honor the producer Ankalagi
on 100 days' completion of his film 'Baduku Bangaravayithu'.
This small function organized at a cost of a few hundreds
gave immense publicity to that film worth lakhs of rupees.
This gave Sudhindra a break and he became a PRO for Ankalagi's
second film 'Sose Thanda Soubhagya' with a small budget which
happened to be the first cinema scope in Kannada. His next
projects were Shrimanthana Magalu directed by A.V. Sheshagiri
Rao, Vajramuni Production's Tayigintha Devarilla and other
films like Pavana Ganga, Shreedevi, Madhura Sangama etc. Like
this, after completing 6-7 films, he was introduced to Ishwari
Productions by journalist Dwarakanath of Prajamata - a well
known magazine of yesteryears. Sudhindra never looked back
from then; became the media person for veterans like Dwarakish,
M.P. Shankar, Chandulal Jain, B.N. Venkatesh, C.V. Rajan and
so on. He is very proud to be the PRO
for many films of legendaries like Puttanna Kanagal, A. Balachandra,
Maniratnam, Bhargava, Siddalingaiha, Girish Karnad, Girish
Kasaravalli, Nagabharana, Nagathihalli Chandrashekhar etc.
and the younger talents like Ravichandran and Upendra. He
has very pleasant experience as PRO for many popular big banners
in Kannada like Rajkumar banners, Dwarakish Chitra, Ishwari
Productions, K.C.N. Movies, Bharani Films, Chandulal Jain
and so on.
Sudhindra, a well-known name in the industry has worked for
more than 750 films in the past 26 years. His nephews Venkatesh
and Vasu have joined hands with similar enthusiasm and dedication.
On the occasion of Raghavendra Chitravani's silver jubilee
last year (2002) Sudhindra introduced an award from his organization
- 'Raghavendra Chitravani Awards'. He believes, the film producers
who give him bread and butter and the publications who publish
his news are like two eyes of his life. He felt, he should
do something to express his gratitude towards them and that's
how he started these yearly awards. Last year he honored the
producer of the film for which he worked as a PRO first and
Dr. Vijay who wrote the first article about PROs. This year
these awards went to Ishwari Productions banner and senior
journalist P.G. Shrinivas Murthy. Apart from these two awards,
from this year he introduced one more in the name of 'Yajamana
Sheshadri' in association with thespian Vishnuvardhan. And
Sunil Kumar Desai was awarded this time.
D.V. Sudhindra started his career as PRO when people were
not too keen on publicity nor the medias were as advanced
as today.  He
has come a long way. Gained enormous popularity. All because
of his dedication, effort and the faith he built-up. Today
all big banners have his name attached when it comes to publicity.
He received many awards - Kempegouda Award (2003), Prachara
Rajakamala Hamsa, Aryabhata, Hamsa Jyothi etc to name a few.
"Publicity is very important for any film till the time of
release. Once released, should be good enough to survive in
the competition. When I started my profession, there were
hardly any channels for publicity apart from conventional
media. But today with television and Internet being used widely,
are the added plus for promotion and publicity for wider coverage"
says Sudhindra. We at viggy.com wish Sudhindra and his team
all the very best in their endeavors and hope to see Kannada
filmdom reach national and international level recognition
and publicity with the help of professionals like D.V. Sudhindra.
This
interview in Kannada
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